When talking about either Groupon coupons or Cellfire mobile coupons, it is about the power of masses. Both apps provide users with the opportunity to enjoy the benefits of being part of a larger purchasing community and the ease by which these mobile coupons are available put the purchasers in a more competitive bargaining position, with the bargain already made!
Established in 2008, Groupon quickly joined the line of popular apps with social shopping services as its key feature. Quickly leading the pack, Groupon’s strength has been the ability to introduce new product discounts and coupons that are easily available on mobile devices and this is done daily in more than 500 cities in worldwide. Cellfire, known as the first national mobile couponing service, has quickly established itself as a serious player on the mobile coupon platform. Users have the ability to select location as well as specific stores in order to enjoy the benefits of coupons available within the specific networks.
Head2Head: A comparison of app features between Groupon and Cellfire Mobile Coupons
While both Groupon and Cellfire essentially provide the same service and similar functionality, it seems that Cellfire is more driven to provide basic necessities. The focus of the Cellfire mobile coupons is driven by groceries and food purchases rather than anything else. This provides the user with very specific coupon benefits for very specific products and locations. One of the limitations to Cellfire however is that although it will list the locations of the discounts available via its mobile coupons, finding your way there can be a little tricky and it has in fact been recommended that Cellfire link itself to local online maps to enhance its users’ benefits.
By comparison, Groupon also offers daily discounts and depending on the method selected by members, it is possible to gain access to the coupon via email on smartphones as well. However the catch with Groupon is that if there are not enough takers for the pre-set quote for the product, then the deal with the supplier is off.
This makes it a little tricky for members, who can of course take the initiative to spread the word amongst their own friends and contacts about the offers available. Incentives are provided to members to do this, and this in itself has spurred the growth of Groupon. What the Groupon app does is to provide notifications to its members of the deals available within their area. Members then share this information with the aim of achieving the minimum target of purchasers, wherein once this is achieved, the prices are locked in. this is probably direct mobile marketing at its best.
The limitation is when the deal does not go through. While this will happen from time to time, generally the response to Groupon has been tremendous and there have been very substantial benefits enjoyed by its members across the board. Groupon, unlike Cellfire, is not specifically focused on any type of product or service, and attempts to cater to its members, who are encouraged to recommend products that they are interested in purchasing, or retailers that they want discounts from.
Both Cellfire and Groupon have an active following as people jump on the bandwagon to enjoy the benefits of the coupons available. While it is clear that Cellfire is ahead of the pack in terms of the types of coupons available and the fact that these work on a fixed rate of discounts, Groupon’s appeal is that there is always a possibility, with the right numbers of people, that members will get more than they bargained for.
Currently, both of them are free iPhone apps.
In a nutshell
The fact is that both types of mobile coupons serve similar and different purposes. Cellfire is driven to provide for the basic needs and common listings include grocery stores and eateries. Users are able to access this information easily and find their way to the locations in order to enjoy the benefits. Group’s key feature is that if the correct number of people lock in a purchase, the financial benefits are pretty high, although its key weakness is that until that number is reached, there is no certainty of the buying benefit. In terms of utility, both apps are able to provide great functionality.
Head2Head winner: Cellfire
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