There has been a lot of hype surrounding the newest upcoming RIM product, namely the Blackberry 10. The opinions regarding the fate of the BB10 are mixed. Some predict that this revolutionary smartphone will constitute the spark to reignite the flames and help RIM be reborn like a mighty Phoenix. Others consider that the BB10 will add further to Research In Motion’s inevitable demise and the stock of the company will take the final step off the cliff, plummeting into insolvency.

BB10′s possible futures

Now, the only thing that can be said with absolute certainty is that the Blackberry 10 represents the product that can make or break RIM. In other words, depending on their strategy and of course, the quality of the features incorporated by their latest smartphone, the sales can either surpass the estimations of analysts or be considerably underneath.

Where to go?

There is no middle ground here, not with all the clients Research In Motion lost to Android and Apple smartphones over the years due to their subpar products. Nevertheless, the world will learn the outcome soon enough, considering that the BB10 launch is scheduled for the February 30, 2013.

A few of the BB10 features

The UI of the next generation of Blackberries is by far the biggest improvement of the smartphone and, according to RIM representatives, it is intended for usage in slightly upgraded versions for the products developed by them over the course of the next 10 years. One of the key aspects consists of the “flow”, which is essentially the implementation of a content layering concept via simple motions, allowing better control over the interface.

Jugando con el PlayBook de RIM - I

Smoothness and fluidity in multitasking define the utilization of the BB10 menu, at least for the demo version of the device presented in London, on October 10, 2012. In addition, the Calendar, Balance (essentially the ability to have a personal and a work profile for the Blackberry) and the BBM represent the highpoints of this smartphone model.

A quick history of the BBM

The BBM, which stands for Blackberry Messenger used to be one of the trump cards of the old BB devices, but it eventually lost ground to Google Talk, iMessage and all the mobile versions of social networks. The advantage of the BBM in the first Blackberry smartphones consisted of the ability to keep track of your interlocutors in real time. When several other messaging applications were able to provide this feature, the BBM was no longer the star of the show. Paired with the other slipups from RIM and the loss in popularity of their mobile devices, the Blackberry Messenger fell into oblivion. In fact, even the people who utilized RIM smartphones preferred the alternative messaging apps. But all that is – probably – about to change.

The rebirth of the BBM in Blackberry 10

As previously mentioned, in addition to the “flow” feature, the Blackberry Messenger will constitute RIM’s ace in the hole for the BB10 launch. The BBM will aggregate the standard features you can expect from a communication app, but RIM has gone the extra mile to provide a few special additions. First of all, the BBM enables users to engage in video chatting, providing they both have BB10 mobile devices. But, as you probably know, that’s pretty standard for this category of apps across the map.

However, the BBM will be the very first application of its kind that also permits screen sharing during the video chatting session. From a businessman’s point of view, that is actually pretty great because it simplifies communication a great deal. The screen sharing may also have a practical utility for the general public, but aside from helping a fellow Blackberry enthusiasts set up his phone nothing springs to mind. It is also important to note that the BBM is developed exclusively for the Blackberry at this point and RIM has no intention to create an alternative for Android or Apple OSs.

Overall, the Blackberry Messenger seems a consistent and comprehensive app with a plethora of useful features in its inventory. Will it be enough to spark the interest of the customers though? Who can tell, with mobile communications playing such a major role in our lives at this point and with the aid of the “flow” system, the BB10 may just be the lucky break that RIM desperately needs.

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