Overview

If you think that Foursquare is still an app designed by the obscure hipster community from across the world, then you’re in for a big surprise. Now, if you are a regular Foursquare user, then you probably noticed all the tweaking that the app received throughout the entire last year. From introducing a local search engine, integrating user-generated ratings and enhancing the privacy policy to making the first check-in on another planet possible, it is safe to state that Foursquare has generated a lot of hype lately. But going though all that trouble had to have a purpose, right? Actually it does, and the result is the recent launch of the Foursquare for Business app at the end of January.

Developer

As its name clearly indicates, this is the second app of Foursquare. In case you are not familiar with Foursquare, you should know this is location-based social network that can provide various rewards for people and companies that reveal their whereabouts.

Interface

First off, it is necessary to point out the fact that the Foursquare for Business interface respects the new Holo guidelines meaning that while it has a minimalistic design, it still looks amazing. In addition, it is necessary to mention that the notification system has been improved according to Google’s specifications. In other words, instead of receiving notifications for every little things Foursquare for business will produce an announcement only when user intervention is required. Rest assured that the app integrates options to allow you to select what notifications you want to receive.

A quick look at its main features

The app is very specific and has a single purpose in mind, namely to allow you to access your company’s info while on the road. In regards to the info entrepreneurs can access via Foursquare for Business, you will be happy to learn that you can:

  • Post and update pictures
  • View the recent check-ins at various stores/locations
  • Post and share updates on Twitter and Facebook
  • Use the Foursquare Special to drive in new business
  • Learn more about your audience
  • The app allows you to manage more than 10 businesses at the same time. If you have more than that, rest assured that Foursquare can provide help if you request it via a form

Pros

As you probably know, until not too long ago business owners had to use the Foursquare website in order to check-in and manage their locations. Foursquare for Business has made this enormous inconvenience a thing of the past, offering professionals the opportunity to manage their venture on the go.

A nifty feature highly appreciated among users is the activity tab that permits them to view recent visitors as well as their real customer tips. Essentially, if you want to learn more about a certain visitor then all you have to do is tap on their profile and learn how many times he/she has visited your store or site.

The analytics tab offers an excellent method to evaluate your marketing efforts and your business overall. Therefore, if you are curious about how your current campaign is doing or whether it is well-received, then use the tab to determine total visitors, their total number of check-ins as well as the overall number of likes.

In the eventuality that business is slow at some point when you are away from the office, you can rely on Foursquare for Business to save the day. By activating the Foursquare specials, you can analyze the situation and come up with an incentive that can attract customers, such as a freebie or a discount.

Cons

So far, no complaints or setbacks have been registered with Foursquare for Business. However surprising it may seem, let’s not forget that this app has been recently launched at the end of January 2013. Furthermore, this free app has been very well received and the number of downloads was boosted exponentially in the past 30 days on Google Play.

In a nutshell

Even though it is true that this new Foursquare app shifted away from what made it popular in the first place – the check-in system – it is necessary to mention that this trend has slowly but certainly lost its relevancy lately. In addition, Foursquare for business represents a well-designed, highly functional and effective application that responds to the specific needs of the modern entrepreneurs.

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